The Challenge
The sales organization was operating with inconsistent processes, siloed channel teams, and uneven performance across a large geography. Revenue growth had plateaued, and a team of 110+ sales professionals needed clearer direction, stronger coaching, and unified execution standards.
The Approach
- 1
Conducted comprehensive assessment of existing sales processes and team capabilities across on-premise, small format, and large format channels
- 2
Implemented standardized KPI tracking systems to create visibility into individual and team performance
- 3
Restructured coaching cadences to emphasize development alongside accountability
- 4
Established cross-channel collaboration routines to break down silos and share best practices
The Results
$67M+
Annual Revenue
110+
Team Size
94%
Team Retention
Top quartile
Execution Scores
Reflection
"Leading a large team taught me that clarity is a multiplier. When every person understands the mission, knows their role, and feels supported, 110 people don't create 110 problems — they create unstoppable momentum."