Human-centered leader focused on building teams, trust, and purpose-driven growth.
I bridge perspectives, align stakeholders, and move organizations forward — together.
I grew up in a small South Texas town near the border, where community shaped everyday life. My mom immigrated from Portugal when she was 12. My dad is a first-generation Mexican American. At home, we spoke English — and like many second- and third-generation families — my Spanish is conversational, learned through lived experience more than formal lessons.
The border never felt like a dividing line. It felt like a blend — of language, music, values, and worldviews. That upbringing taught me how to feel comfortable in multiple environments, how to listen before speaking, and how to build trust with people who see the world differently.
Those lessons became the foundation of how I lead.
Leadership Approach
I believe leadership is alignment — not control.
My approach is grounded in:
Listening before making assumptions
Bridging perspectives across teams and communities
Creating clarity where direction is unclear
Driving momentum through consistency and accountability
In complex environments — corporate, government, nonprofit, or community — progress happens when people understand the “why,” feel respected in the process, and see themselves in the solution.
My role is to bring people into shared purpose and help them execute it well.
Professional Background
I’ve spent my career building and leading growth in organizations where scale, partnership, and people matter.
Coca-Cola: Advanced through market leadership roles across on-premise, small format, and large format retail. Learned frontline execution and how to drive aligned performance across teams and distributors.
Anheuser-Busch: Led commercial strategy in a competitive environment, driving brand growth through retailer relationships, team alignment, and data-backed local activation.
McLane Global: Helped reposition the business from transactional food trading to purpose-driven, partnership-based solutions — expanding access to food programs for nonprofits, school systems, and communities across the U.S.
Across every role, my focus is consistent:
Build strong teams. Deepen partnerships. Create systems that scale.
What I Value
Good work with good people matters
Relationships drive execution
Growth should be purpose-driven
Leadership is grounded in presence, not pressure
Personal
I’m a husband and father first. My best days are usually outdoors with my family — cooking, exploring, learning something new, or building something for the long term.
Where I come from and who I come home to keeps me grounded, focused, and committed to doing meaningful work.
